http://beverleymerriman.com Entrepreneur at heart Wed, 26 Nov 2008 14:35:57 +0000 http://backend.userland.com/rss092 en My presentation from the PR Conference: Shoot The Puppy - Social Media Strategy Made Easy    View SlideShare presentation or Upload your own. (tags: socialmedia strategy) ShareThis http://beverleymerriman.com/index.php/2008/11/social-media-strategy-presentation/ It's a tough world out there - the business climate is both interesting and challenging (steering clear of a long economic breakdown). Ultimately budgets are tight and money is scarce. If you one of those people that are whining and blaming your failure on lack of resources, read right on. Now ... http://beverleymerriman.com/index.php/2008/11/resources-is-not-a-problem-lack-of-resourcefullness-is/ Just saw the most yummy website! Big.Words.SCARE.Me, a story engineering agency that will not only help your company find a story but will help your company create magical copy in every shape and form. It's different, refreshing, kind of cute, to the point with fantastic messaging. I love it! It's definately worth a ... http://beverleymerriman.com/index.php/2008/11/kick-arse-website-bigwordsscareme/ If you learn nothing else in business, at least remember the following words of wisdom: We have a strategic plan, it's called doing things. Fail forward -fast. No screw ups no learning! Reward excellent failures. Punish mediocre successes. Well worth a watch. AMEN TO: FAST screw-ups = FAST learning. BIG screw-ups = BIG learning.ShareThis http://beverleymerriman.com/index.php/2008/10/learning-big-and-learning-fast/ Telepathy still isn't widely adopted, which is why clear communication matters - both internally and externally. Communication is key, even if you think you are communicating properly there will be challenges. The key to communication is listening, being calm, remaining unemotional and sticking to facts or issues at hand. Choose your ... http://beverleymerriman.com/index.php/2008/10/biz-smarts-tip-7-communication-matters/ Decision-making can make you or completely break you! Do your decisions set you back? If so why, and what are you doing about it? Make the best of each decision. If you made the wrong decision and realize it down the line – fix it immediately! By not taking action and ... http://beverleymerriman.com/index.php/2008/09/biz-smarts-tip-9-decision-making/ Found two excellent links on Heavy Chef Project: When is the right time for a small business to be advertising? Definition of marketing by World Wide Creative Marketing is initiating and maintaining profitable relationships. While this definition is both simple and beautiful, I feel that the success in marketing is a combination of relevance ... http://beverleymerriman.com/index.php/2008/09/marketing-advertising-and-links/ I dare say that marketing a small business has never been more challenging. Innovation, rapid technological development, increasing accessibility to technology and the wide spread adoption thereof have had far reaching consequences for the entrepreneur. It has not only presented small businesses with opportunities (and even advantage) in a global business ... http://beverleymerriman.com/index.php/2008/09/ten-common-sense-marketing-tips-for-busy-entrepreneurs/ Richard Branson says, "Business opportunities are like buses" Another one is always bound to come along. How many times has an opportunity presented itself, and you found yourself unprepared? In a nutshell you could put it down to bad timing! Do not fret over lost opportunity or kill yourself trying to make ... http://beverleymerriman.com/index.php/2008/09/biz-smarts-tip-7/ It's increasingly important to look at promotional and marketing campaigns with an eagle-eyed view, to ensure that all aspects, including mobile technology, social media, media buying and smart video technology, are integrated and coherent. Shake Interactive, the online and mobile marketing agency, is working with Sasol to boost the fuel ... http://beverleymerriman.com/index.php/2008/09/sasol-embraces-social-media-with-paralympic-campaign/