Beverley Merriman

17/08/2008 In Business by Beverley Merriman

We have all heard that you should “work smarter not harder”. As cliché as it may sound, it’s true. Life is short and fun is essential (like oxygen).

So how do you work smarter? Assume nothing, question everything! Challenge your current assumptions about your business, the market, and what you believe to be true.

Business is about a product meeting a need or a service solving a problem. Most of all it’s the solution that the customer is wiling to pay for. Work smart by targeting your product/service to the right audience. Know what they like, how they think, what they value and how they buy. Provide a solution to their need, not a solution to what you think they need.

It makes sense having specific solutions for specific targeted audiences and not catering to the masses. Focus energy and input on the right solutions and markets and you could have big results with less input.