Beverley Merriman

06/07/2008 In Business, Entrepreneur by Beverley Merriman

Starting a business is not for the faint hearted. Here are five considerations that you need to embrace before you attempt to be an entrepreneur:

1. There will be ups, downs, stress and ambiguity. If you cannot embrace this – don’t start a business.
2. A start up consumes you – complete attention and devotion is needed. You will be working when other people are having fun.
3. Your family and friends will not understand the amount of passion, time or energy required to make a start-up a success. Make peace with the fact that business is often a lonely road.
4. Why are you starting a company? If you cannot come up with at least three solid and positive reasons, business is not for you.
5. You will be emotional ALL of the time: fear, delight, distress, desperation, rage, joy, pride, excitement, contentment, optimism and love. You will spend a fair share of time learning to harness these.

If you survived this post and you still want to start a business, you one step closer. Before you proceed though, clarify wheather you survived it due to bravery or stupidity.